Healing Wonder // Magic Organic Apothecary

This post is a dream for me to write, hand on heart I use a MOA product every single day be it the magic of green balm or the soothing qualities of the fortifying green bath soak.   I don’t know why I haven’t written about this wonderful brand before as it’s been in my bathroom cabinet for quite a few years now.  I definitely need to be shouting rather loudly about it as I most certainly couldn’t be without it and I think if you don’t already know about MOA then you most certainly should.

It all starts with the humble herb yarrow or it’s Latin name Achillea Millefolium, I grow it in my garden but it can be found up and down the land growing in hedgerows all across the country.  This simple but beautiful plant holds amazing properties for healing and repair that go back centuries   It is steeped in history and folklore for it’s healing powers but has been slightly over looked in modern day skin care, until now.

I talked to Charlie the owner of MOA about how it all started and what plans she has for the future.

It all began after my first child Jemima was born, she suffered with horrible eczema as a toddler and so I started to look into the petrochemicals being prescribed and began to realise the scary long term effects of using these creams on a daily basis. Although I was lucky enough to have been brought up with home cooked meals, becoming a mum had opened my eyes to a more healthy plant based diet and I was more conscious about what we put in, and on our bodies and what to avoid!

I inherited a love of gardening and plants from my Father and Grandmother and had become really interested in herbology and was introduced to a humble herb named yarrow (Achillea Millefollium), this powerful, ancient healing herb has so many properties and I was astonished to find that very few skincare products contained this miraculous ingredient, despite being a favourite amongst many herbalists.  I was also particularly charmed and inspired by the wealth of magical folklore surrounding our plants and flowers. I draw all the illustrations and design the packaging and have always been fascinated by myths and magic and so these old tales have become an important part of the MOA brand. I am constantly inspired by nature and I love being outdoors appreciating the shifts in seasons and all the different flora and fauna that emerge throughout the year.

Our original product, The Green Balm harnesses the powers of our hero herb yarrow – Achillea Millefolium, it takes its Latin name from Greek hero Achilles, who legend has it, used it to heal his soldiers wounds after battle.  With its simple nourishing base and tea tree, nature’s powerful antiseptic, it creates a powerful healing synergy and can be applied to soothe a lengthy list of skin complaints from eczema, psoriasis, insect bites, bruises, minor burns and it also makes a wonderfully balancing facial cleanser, ideal for acne and problematic skin.  My whole family use it for everything at home, we have pots all around the house!  In the beginning I worked alongside a herbalist to create our organic Green Balm, but now I have gained more experience, I start the initial formulations at home and bounce ideas off my small team and my family.  The yarrow is grown at an organic farm in Somerset, which is where I grew up, I try and get down there to sow the seeds as I love the creative process of making a product from start to finish.

We already have new ideas in development for 2018, I am impatient to get them out there, but the process is so long and we are all so busy juggling the rest of the business, so it takes time.  All our newer products are all vegan and we are also looking at ways of becoming more eco, using less plastic and recycling our bottles somehow. So looking forward to revealing our next product launching this April”

I like to take care of my skin and my evening routine involves MOA, to relax and de stress I always take a bath using either the fortifying green bath potion or the dreamy mineral soak.  When I need to focus on my breath and relax my limbs then green bath potion is my preferred choice.  The heady scent of peppermint and detoxifying fennel help enormously, this revitalising herbal blend makes your skin tingle and is also brilliant if you are feeling a little under the weather.   If I’m wanting to wind down ready for a good nights sleep then the therapeutic qualities of a salt bath using the mineral soak is perfect.  The scent of lavender oil eases your mind and the antiseptic lemon peel gently brightens the skin.

 

I finish off treating myself to Hello Sunshine an energising zesty body oil hydrating and purifying my skin, the citrus sweet notes of antibacterial lemongrass and marjoram essential oils awaken the senses, kick-starting circulation providing essential minerals, antioxidants and vitamins to protect and tone.  It truly is sunshine in a bottle and makes me feel fabulous.

Of course green balm gets used for everything especially on a daily basis for keeping my hands and feet soft and subtle.  Ruby my daughter uses it as facial cleanser which helps enormously with her teenage skin.  I’m also starting to use Aphrodite facial oil to help ward off premature ageing especially my neck and to smooth fine lines around my eye giving my skin a radiant glow.

So yes I would be totally lost without my MOA products they make my skin feel alive.  Plus the added gravitas of the products being cruelty free by carefully selecting organic and botanical ingredients that improve overall well being.  Also creating mindful and conscious packaging using recycled board and vegetable inks for printing, everything that I hold dear in my every day life.

If you love MOA as much as I do or want to give it a try Charlie has generously given me a discount code for my readers to use to get 25% off all products until 30th April using TEA25 at checkout.  Let’s start the green balm revolution together!

Jx

  • With thanks to MOA for gifting products for the purpose of this post.

 

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