I have long been a huge admirer of the lifestyle brand TOAST, their clothes are modern and functional but thoughtful pieces for women and are always a part of my capsule wardrobe. Their ability to promote a more mindful way of living is expressed through their beautifully curated clothing and home wares, all with a considered stillness of style that I adore.
I recently had the pleasure of visiting the Harrogate store to take photographs of the art installation Circular Openings, 2016. Emulsion paint on canvas by Nic Pehkonen, that featured in the shop window throughout February. Each store had a different piece displayed for The Work of the Heart project, 11 artists were chosen to feature their work in each of the 11 stores across the country. It was wonderful seeing Nic’s piece so close, the detail and markings were remarkable and to have my images featured on TOAST Travels was equally as thrilling.
I couldn’t leave the store without having a good browse of the new SS17 Early Spring collection, so many versatile items to choose from all complimenting each other perfectly. This collection has “easy drawstring shapes and textural volume in yarn-dyed linens, ticking stripes and quiet checks. Slate blues, grey chambrays and parchment” a statement summing up my style, so of course I came away with a new dress that will take me through the season. A timeless stripe linen shirt dress that is now a firm favourite, comfortable yet versatile just the way I like to dress.
As I don’t get to visit the TOAST stores that often it’s always a ‘YAY’ kind of day when one of their delicious brochures arrives. I always make time to sit with a coffee and slowly go through them to read the thoughtful articles and look at the pared back styled images. It’s such a treat knowing that there is a brand out there that speaks for so many of us, bringing us that sense of belonging and style. Simple moments of thoughtfulness and a reflection of how we want to live our lives.
I applaud you TOAST.
- with thanks to TOAST for providing some of the images for use in this post